Establish relationships with all stakeholders and to mobilise them for the betterment of the club and for the game of rugby.

Share information and gain media, public and corporate support.by

• Regular media conferences.
• Regular news releases.
• Media liaison personnel
• Media invites to events, practices and team activities.
• Online services.
• Forums with media and other stakeholders.
• Players and coaches make available for media interviews and public appearances.
• Comply with media facility requirements.
• Using our PR activities to leverage sponsorship exposure and promoting the game of rugby.
• Expose the Club’s development and transformation progress to all stakeholders.
• Expose the Club’s charitable and community assistance to better the image of the brand.
• Researching our rugby community needs and providing solutions.
• Build strong media business and local government partners.
• Exploit all opportunities to make the team accessible to the public.

COMMUNITY RELATIONS PROGRAMME

Employment

• Permanent and casual staff for event days
• Skilled labour
• Vendors
• Parking attendants
• Car guards
• Match programme sellers
• Distribution
• Promotional staff
• Event staff
• Catering
• Waiters and barmen etc.
• Entertainment

Community Sport (free or subsidised)

• Local soccer team training facilities
• Local athletic training facilities
• Schools training facilities
• Local sportsman training facilities

Charity

• Assisting an adopted charity in fundraising.
• Donating our hospitality suite for fundraising.
• Encouraging supporters to bring donations to match days.
• Players visiting local charity in show of support.
• Mobilizing sponsors and corporates to support our chosen charity.
• Exposing charity activities in Ennerdale communication.

Donations and Sponsorships

• Sponsoring cash, kit and equipment to community sports teams when we are able to do so.
• Donating autographed memorabilia to community fundraising projects.

Cause marketing will form a part of our marketing efforts. Players will be encouraged to donate time and resources to charitable community efforts.

The Club’s player will also be prompted to become spokespersons for such organizations / causes.

It is important for our Rugby and geographical communities to feel a part of the club and so will be included, where possible, on all levels.