Main Objectives:

• Field winning teams.
• Be financially viable.
• Grow the game of rugby.
• Share the vision of GLRU
• Be tangible transformation agent with credible transformation processes.
• Implement a sustainability plan.
• Mobilise all stakeholders, especially our community for the good of rugby.

Brand Objectives:

Short term

• Brand awareness – to be highly visible and recognisable.
• Build a strong local support base for the brand and to gain share of pocket against other leisure activities.
• Regionalise, provincialise & nationalise the brand and make it accessible.
• Effectively use the brand to excite all people across all markets, about the game of rugby and draw them to the club.
• Present and maintain a strong brand and brand image to stimulate corporate investment into sponsorships and other related products.
• Create heroes from amongst our players and become an inspirational brand to every young person

Long term

• To maintain a strong brand and brand image that stimulates continuous corporate investment, ensuring sustainability.
• Sustain supporter market share.
• Maintain the brand.
• Sustain and grow our contribution to GLRU & South African Rugby as a whole.